Eric Siversen

Eric Siversen is a Serial entrepreneur and digital marketing veteran with 17 years of experience, Eric Siversen founded InnovAit AI to solve the most urgent challenge facing brands today — as AI platforms like ChatGPT, Perplexity, and Google AI Overviews replace traditional search, he helps businesses build the entity authority and citation signals needed to get recommended, not just ranked. 

Eric Siversen is a serial entrepreneur, digital marketing veteran, and founder of InnovAit AI — a South Florida-based agency at the forefront of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). With 17 years of hands-on experience spanning SEO, Google Ads, Amazon, Meta, and paid social, Eric has built multi-million dollar e-commerce brands from the ground up and helped businesses across industries grow through performance-driven digital strategy. That track record of results is what ultimately led him to his most ambitious venture yet. InnovAit AI was born from a simple but urgent observation: the way people search for information — and the way brands get discovered — has fundamentally changed. AI platforms like ChatGPT, Perplexity, Microsoft Copilot, and Google AI Overviews are now answering questions directly, citing sources, and recommending brands without users ever clicking a traditional search result. Most businesses have no strategy for this shift. InnovAit AI exists to change that. Through three specialized service tiers — DominAit™ for AI visibility and citation building, GenerAit™ for AI-powered lead generation, and InnovAit™ for custom AI agents and automation — Eric and his team help brands become the answer AI delivers. Outside of work, Eric is based in South Florida, where he's known as much for his entrepreneurial instincts as for his surprisingly deep passion for bougainvillea propagation. He's a father, a builder, and someone who genuinely believes the brands that adapt to AI search today will own their industries for the next decade. Be The Brand AI Recommends.™